Job description
This role requires a strategic mindset, strong relationship management skills, and the ability to drive results through collaboration, automation, and accountability. You will play a key role in building awareness of the platform in key regions, growing their indirect pipeline, and ensuring partner marketing efforts are high quality, measurable, and aligned with their brand. This position is remote, allowing you to work from anywhere within the UK.
– Own and execute a scalable partner/channel marketing program that supports partner-led lead generation, customer retention, awareness building, and brand consistency.
– Develop and maintain self-serve campaign kits (emails, social copy, assets, webinar templates) for partners across tiers.
– Plan and execute partner campaigns in both acquisition and retention contexts.
– Provide direct co-marketing support and develop annual custom marketing plans for the company’s Platinum-tier partners.
– Collaborate with partners to ensure completion of annual program commitments, including events and case studies.
– Support and coordinate the creation of partner-led case studies, working with internal stakeholders to guide narrative quality, tone, and strategic fit.
– Provide campaign onboarding and guidance for partners with limited marketing capacity.
– Collaborate cross-functionally with Marketing and Sales to align messaging, track leads, and report on partner performance.
– Monitor campaign performance and campaign usage, analyse KPIs, and recommend improvements.
– Support field marketing initiatives or partner-hosted events to increase brand visibility and event effectiveness.
– Participate in quarterly partner pipeline reviews to recap completed marketing activities, evaluate campaign performance, and align on upcoming co-marketing opportunities and priorities.
– Support onboarding of new partners by explaining the company’s program structure, available marketing supports, MDF usage, and expectations by tier.
– Support direct field marketing and community engagement efforts, such as coordinating presence at trade shows or conferences and events or activities that strengthen relationships with influential customers and raise brand visibility in target regions.
Requirements
Minimum 3 years of experience in B2B channel or partner marketing, preferably in SaaS, EdTech, or related industries.
– Proven track record of growing indirect pipeline and supporting customer retention through partner co-marketing.
– Strong project management and stakeholder coordination skills, with the ability to manage multiple partner relationships at varying levels of engagement.
– Strategically manage and negotiate Market Development Funds (MDF) to maximize impact, balancing cost-efficiency with partner value.
– Excellent communication and presentation skills – able to confidently present marketing plans, onboard partners, and facilitate campaign reviews.
– Data-driven approach with experience tracking partner performance and marketing ROI (lead generation, retention outcomes, and campaign engagement).
– An instructional mindset, with the ability to build toolkits and explain marketing concepts to a range of audiences.
– Comfortable working across different cultures and regions, adjusting for local market needs and partner capabilities.
– Exceptional attention to detail, ensuring consistency in co-branded assets, lead tracking, and partner deliverables.
– Highly collaborative, with a continuous learning mindset and a proactive approach to building trust and accountability with internal and external stakeholders.
– Experience working with CRM and marketing automation tools (Salesforce and HubSpot a plus).
– Confident and comfortable participating in external-facing marketing activities – from trade shows and conferences to customer meetups, community events or live webinars. Enjoy real-world engagement with customers and prospects and representing a brand in-person.
– Bonus: Experience working with Apple resellers or in education-focused partner ecosystems.
If this sounds like the role for you, please get in touch. We look forward to hearing from you. Please apply via ben@brsearch.co.uk.